MATHIAS TOUGAARD
Makes things work · Aarhus
I build things that should exist and fix things that shouldn't.
Currently doing that at BESTSELLER.
That's me 👋
Connecting the dots
Platform migrations, replenishment chains, media pipelines — I like finding the bit where everything gets stuck and doing something about it.
Getting things shipped
Ideas are cheap. I'm the person that sits between 'we should do this' and 'it's live' — making sure it actually gets there.
Killing Boring Work
If a human is doing something a machine should handle — that's my problem now. Most of the time people didn't even know it could go away.
"The stuff I do outside work is probably what explains the work stuff."
🎾 Padel
Competitive by nature. A sport that punishes poor positioning more than poor power — which sounds familiar.
🏃 Running
Clears the head. Most of the best ideas show up somewhere between km 4 and km 8.
🥁 Plays drums
A bit. Not in a band. Just loud enough to annoy the neighbours.
🍺 Homebrewed beer
Made my own once. It was good. Might do it again.
Off the clock
Jyllandsringen 🏎️
Got something
on your mind?
Media Bank · AI
Digital asset management for SELECTED. Built using AI tools to get it done fast. Replaced manual, slow workflows with something that actually works. Live in production.
MORE B2B Platform
Next-gen B2B ordering platform. Norway to Dubai — rolling out markets, fixing friction, building the thing wholesale should actually feel like.
the rest of the iceberg
HYPEDROP
Digital-first brand with weekly drops, 72-hour order windows, zero overproduction. Fast fashion but not terrible for everyone involved.
Replenishment Automation
Redesigned how wholesale partners reorder stock. Less clicking, less emailing, less wasted time — just the right things happening automatically.